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Founded in 2002 in London, England, W7 was established with a mission to democratize access to high-quality, on-trend color cosmetics at affordable prices. The brand's tagline, "Who Will You Be Today?", reflects its ethos of encouraging experimentation and self-expression without boundaries. W7 embraces inclusivity, catering to beginners, teenagers, adults, and makeup enthusiasts alike.
W7 is committed to cruelty-free practices, ensuring that all its products are not tested on animals. This commitment is underscored by its adherence to PETA's cruelty-free standards.
Best Sellers
W7 offers a range of best-selling products that exemplify its commitment to cruelty-free beauty.
Product Description
Mighty Mattes W7 Cruelty-Free Vegan Eyeshadow
Create the Look
Easy to Use
Long Lasting
Cruelty-Free
Product Details
Pressed Pigment Cruelty-Free Vegan Eyeshadow
Product Details
Cream Contour Kit
Just Mattes
Lift & Sculpt
Learn More
CREATE YOUR LOOK: This set features highly pigmented and blendable colors, including blushed nudes, neutral grays, and smokey browns. The versatile range allows you to achieve various looks, from natural and everyday to bold and glamorous. Experiment with these pressed powders to define and shade for unique eye makeup looks.
LONG LASTING: These shades offer an all-day wear with a consistent, creamy, and smooth finish and minimal fallout. The super-fine, buttery textures are suitable for all skin tones and types, including mature skin.
EASY TO USE: Buildable colors blend effortlessly without the need for primer. Use the included dual-ended brush for precise application and easy blending. Quick to apply and easy to remove with cleanser.
PROFESSIONAL QUALITY: Designed in London by professional makeup artists, W7 Cosmetics ensure high quality suitable for sensitive skin. Ideal for women, teens, and anyone who appreciates superior cosmetics. The compact tin packaging is travel-friendly, perfect for use at work, school, or social events.
CRUELTY-FREE: All W7 products are 100% cruelty-free and PETA-approved, aligning with ethical standards. None of our products are tested on animals.
By focusing on affordability, inclusivity, and cruelty-free practices, W7 continues to empower individuals to express their unique beauty confidently. Whether you're a novice or a makeup enthusiast, W7 offers innovative products designed to enhance every makeup routine.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
product_dimensions | 8.27 x 0.83 x 2.95 inches; 4.41 ounces | ||||
item_model_number | 5060406149371 | ||||
manufacturer | W7 | ||||
country_of_origin | China | ||||
best_sellers_rank | #13,916 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #77 in Eyeshadow | ||||
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